How to Get Breakfast Events Off to a Cracking Start

Networking events have never been more important, or more interesting, than now. We all know that businesses are about people, therefore success is about people; so how can we help stimulate interaction between talented people? The latest trend in response to this question is breakfast networking events. Mornings present a time of day when everything is getting started and anything could happen – the potential is infinite. BNEs creating an individualised, human experience are an efficient and productive use of time that can provide a competitive edge and help achieve results.

A few things to keep in mind… A positive start to the day can inspire increased productivity and a confident outlook, but no one wants to be overwhelmed in the morning, we need to be gently eased into the day ahead. Therefore surrounding and atmosphere are key components of a BNE ensuring participants are engaged and yet not overwhelmed. Another vital element is retention of the experience: what use is a networking event if ultimately it has no tangible outcome – follow-up is essential. There are several other tips we have come up with to ensure we put together the most engaging and productive breakfast networking events possible. These are our top ten…

1. Healthy food. Breakfast networking events are centred on food (it’s in the name!), therefore the event must provide an enjoyable selection of food and drink. Healthy food that is high in nutritious value stimulates the brain and body, preparing you for the day ahead. One particularly fun way of doing this is smoothie bikes – pedal your way to make your own breakfast.
2. An exciting and unusual venue. One way to engage participants is through their surroundings. From an aquarium to a river boat to the Ritz – taking people away from their everyday lives will encourage increased curiosity and interest. An added benefit of a morning event is that these venues will not be busy yet.
3. Music. Music is a powerful tool in building an atmosphere and shaping people’s moods. Why not consider a live acoustic event, either as the main attraction or a distinctive background accompaniment. In the morning, people are fresh with a clear mind, nothing distracting them just yet, acoustic guitar or harp music can provide the ideal backdrop to a BNE.
4. Interactive activities. In conjunction with social media, interactive activities are beneficial on many levels and to all parties involved. From location tagging and hashtags to taking a photo with your barista, drawing attention to attendance at a BNE not only spreads the word, but also proves that attendees are proactive and ambitious people, with the motivation and people skills to succeed, regardless of the industry they are in.
5. Innovative and immersive experiences. The most impressive events aren’t the biggest; they’re the most inventive. How memorable an event is will determine how people talk about it and convey its value to others. Recently Comshows organised an event for attendees from around the globe, where, to alleviate jetlag and ensure everyone felt revitalised and dynamic, we hired an oxygen bar at the London Film Museum. This event in an unusual venue received very positive feedback from all who attended and provided an immersive experience unlike any other.
6. Motivational speaker/special guest. What better way to prepare for the day? A motivational speaker or special guest would surely be a significant improvement on the podcast you usually listen to on the way to work. They have the dual ability to provide entertainment and spark conversations. Inspire participants to really utilise what they’ve learnt at the event, go out there and take on the world.
7. Routine, but with a twist. Take an everyday convention and revitalise it into something special. This is a good compromise between striving to be different and maintaining a very grounded, core message. For example, a cook-your-own-breakfast activity, led by a nutrition expert or celebrity chef, will engage participants while remaining structured around a related exercise.
8. Token. This is one way to provide an unforgettable experience that stays with you. Remind participants that though it’s a ‘breakfast networking event’ your involvement with them doesn’t end when the clock chimes 10am. A token provides a small aide-mémoire of the positive experience they participated in.
9. Sponsored events. This is one way to tie together several of the above suggestions, while also creating an opportunity for a new funding source. A particular company may even be interested in particular sets of people, which would incentivise them to contribute and provide an additional networking branch. From a make-your-own-smoothie event to a tea and coffee tasting, the possibilities are endless and can be specifically tailored to your target audience.
10. Return on Investment. Follow-up the event in a semi-formal manner to ensure the networking event reaches its full potential. One possibility could be arranging a scheduled time for participants to engage with one another on social media, facilitating finding each another by sending out links to each social media account for each person – LinkedIn, Google+, Twitter, etc… Additionally, by making this a live, online event, using a countdown and sending alerts, people will continue to actively engage.

Look out for our blog next month with our nutrition experts from Health Embrace who will give us further insight into the variety of opportunities offered by the newfound focus on healthy foods at events. www.comshows.com #comshows