Video Blogging and Press Releases – The Art Of A Good Conversation!

A staggering statistic of 80% of traffic on the internet being video based in 2 years means that businesses are beginning to see that they need to think differently about how they operate day to day. Many are seeing video as a tool to bring to life annual reports, blogs and promotional materials.

Have a think about what else in your workplace  you think could be presented differently or more regularly using video to provide a window on your world?

For example a video blog could take place in a range of locations and as part of a series take consumers on a journey and provide a fun insight into an area of interest.  Top tip – film a series of blog materials in 1 day to save costs and filter out on social media at different times to ensure you have resource content at your fingertips!

To whet your appetite see below to explore the art of a good conversation versus traditional printed methods.  

Video Blog – Doing Good Business – How WRAP Supports the Circular Economy?

Recycling and how WRAP (an organisation dedicated to creating a world without waste) supports a circular economy and businesses is a particular newsworthy item. This clip produced in 1 day under tight deadlines was timed to perfection linking into a range of partner activities such as the launch of the Ellen MacArthur charitable Foundation.

[youtube width=”670″ height=”407″]http://www.youtube.com/watch?v=fOTk72h8i6A[/youtube]
Linda Carroll-Doggrell, Managing Director, Comshows ” This video press release and blog we produced for WRAP  is a simple yet novel way of bringing a leading expert to life through conversation rather than the written word.  This is a powerful tool to communicate complex issues and develop real understanding. It had great impact in the media, partner sites and social media. It is still used as a much used and needed on-line resource today for businesses!”