Browsing articles from "January, 2012"

COMMUNICATING ON A SHOESTRING: 5 TOP TIPS!

Jan 24, 2012
by Linda Carroll-Doggrell

The smartphone user represents the bulk of the new generation of audiences who challenge us to fully embrace the digital age to fit in with their busy lifestyles. In this current climate, it is even more imperative to find the best platform/s  to communicate short term and long terms goals. Companies that fail to deliver their messages and keep in touch with their audiences or consumers risk being margalised and left behind.

So, how can clients communicate and deliver their strategies in a low cost option we hear you ask?

1. Build a fully branded on-line community with expert speakers detailing growing trends, product updates and even updating on good practice is a recipe for success. Combining live events, tutorials, video podcasts and free social media strategy is the key. There is also the opportunity to raise additional revenue and sponsorship through pay-per viewing of events and podcasts on your website. Even with virtual .. the little things still matter and creative ways to enable people to “bump” into each other can really add a new.

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